Privacy Policy

1. Introduction

Welcome to Gocolorize ("we," "our," or "us"). We are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website gocolorize.com and use our services, in compliance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

2. Information We Collect

2.1 Information You Provide

• Account information (name, email address, password) when you create an AI Makeover account
• Contact information when you subscribe to our newsletter or contact us
• Payment information when you purchase credits or subscriptions (processed securely by Stripe)
• Images you upload for AI transformations
• Comments and feedback you provide on our blog posts
• Any other information you voluntarily provide

2.2 Information Automatically Collected

• Log data (IP address, browser type, pages visited, time stamps)
• Device information (device type, operating system)
• Usage data (how you interact with our website and AI Makeover)
• AI transformation usage and history
• Cookies and similar tracking technologies

2.3 Third-Party Service Data

• Authentication data from Supabase (our backend service provider)
• Payment data from Stripe (our payment processor)
• AI processing data from Google Gemini API (for image transformations)

3. How We Use Your Information

• To provide, maintain, and improve our website, blog, and AI Makeover services
• To authenticate your account and process AI transformations
• To manage your subscription and credit purchases
• To process payments securely through our payment providers
• To store and organize your transformed images in your gallery
• To send you newsletters and updates (with your consent)
• To respond to your comments, questions, and requests
• To analyze website and service usage and optimize user experience
• To comply with legal obligations
• To detect and prevent fraud or abuse

4. Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

• Contract Performance: To provide AI Makeover services, process subscriptions, and fulfill our service obligations
• Consent: When you subscribe to our newsletter, submit comments, or upload images for transformation
• Legitimate Interests: To improve our services, analyze usage, provide better content, and prevent fraud
• Legal Obligation: To comply with applicable laws, tax obligations, and payment regulations

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. These include:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: To understand how visitors use our site
• Marketing Cookies: For affiliate marketing purposes (with consent)

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

6. Information Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With third-party services that help us operate our website
• Affiliate Partners: When you interact with affiliate links (anonymized data only)
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with mergers, acquisitions, or asset sales

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

7. Your Rights Under GDPR

If you are a resident of the European Union, you have the following rights:

• Right to Access: Request information about your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, you can use our Data Request Portal or contact us using the information provided in Section 11.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

• Account data: Until you delete your account or 3 years after last login
• Transformed images: Until you delete them or your account is closed
• Payment records: 7 years for tax and accounting purposes
• Newsletter subscriptions: Until you unsubscribe
• Comments: For the life of the article unless requested for deletion
• Analytics data: Up to 26 months
• Log data: Up to 12 months

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

Your data may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers, including adequacy decisions or standard contractual clauses approved by the European Commission.

11. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

13. Supervisory Authority

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with your local data protection supervisory authority.